In the Internet's early days, print publishers were becoming aware of a new way to reach their audiences -- online. Readers wanted to access content through this new channel, and publishers needed to figure out how to meet this expectation quickly, and often with a limited budget.
As Director of Marketing & Sales for Art New England Magazine, I realized that launching an online version of our publication would not only meet readers' expectations, it would enable us to increase advertising revenue. Given very limited resources -- including a team if interns -- I orchestrated the publication of Art New England Online using some simple approaches to adapt print content for the web.
Here are a few examples of how we transformed printed advertising supplements into interactive online content in these early days.
As Director of Marketing & Sales for Art New England Magazine, I realized that launching an online version of our publication would not only meet readers' expectations, it would enable us to increase advertising revenue. Given very limited resources -- including a team if interns -- I orchestrated the publication of Art New England Online using some simple approaches to adapt print content for the web.
Here are a few examples of how we transformed printed advertising supplements into interactive online content in these early days.
